Features
Substack Feed Widget
Display your latest Substack posts on any website. Auto-updates when you publish, fully customisable, with per-post click analytics.
The Supascribe Feed Widget displays your Substack posts directly on your website. It updates automatically when you publish, lets visitors preview your writing before they subscribe, and tracks which posts drive the most clicks.
What It Does
The widget connects to your Substack publication and renders a list of post previews on your page. Each post links back to Substack for the full read. When you publish a new issue, it appears in the feed without any changes on your end.
This solves a real problem: visitors land on your website but have no context for what your newsletter is actually about. A feed widget changes that — they can scan your last five posts, see your voice and topics, and decide to subscribe with more confidence. Someone who subscribes after seeing a preview of your writing is self-qualifying: they know what they're signing up for. A cold form asks for trust before it's been earned.
What You Can Configure
Three decisions shape the widget:
Which posts appear. The default is your latest posts in chronological order. You can switch to top posts (ranked by engagement), discussions, or manual selection — where you hand-pick specific issues by URL. Manual mode is useful when you want to curate a "best of" for a specific page rather than show your full chronological feed. For example, a page about your writing process could surface only posts on that topic.
How many posts. The widget supports 1 to 12. Three to five works well in most contexts — enough to show range without taking over the page.
How it looks. Apply your own background and text colours to match your site. You can also toggle cover images, subtitles, author name, publish date, and reaction counts on or off depending on how much detail you want to show.
Analytics
Each feed widget tracks:
- Post clicks — which posts get the most clicks
- Click sources — which pages or sites the clicks came from
- Top content — which issues drive the most engagement across all placements
This helps you understand which content resonates with website visitors, separate from your Substack open rates.
Where to Place It
Homepage — shows general visitors what you cover before they decide to subscribe. Gives the page depth if it doesn't have much other content.
About page — visitors here are actively deciding whether to follow you. A feed of your actual posts shows your voice and topics better than any description of yourself could.
Blog sidebar — keeps your newsletter visible across every post page. Readers who finish an article and glance at the sidebar can see what else you publish.
Topic pages — this is where manual selection earns its place. If you have a page on a specific subject, set the feed to show only your best issues on that topic rather than your full chronological feed. Visitors who arrived via that page are already interested in the subject — a curated list converts better than "my latest".
How to Set It Up
- Log into your Supascribe dashboard
- Click "Create Embed" and select Feed Widget
- Choose your post selection mode and configure display options
- Customise the theme to match your site
- Click Publish to generate your embed code
- Copy the snippet and paste it into your website
Add It to Your Platform
Add to any page or sidebar widget area.
Embed component setup — works on the free plan.
Use a Code block to add the feed widget.
Add an Embed element set to Code type.
Use the HTML Embed element in the Wix editor.
Add to theme template or Custom HTML block.
Paste into any HTML file or site builder.
Explore Other Embeds
An inline email capture form for any page.
Catch leaving visitors with a timed or exit-intent popup.
Need Help?
- Email: [email protected]
- Twitter: @0xGideon
Frequently Asked Questions
What is the Supascribe Feed Widget?
It's an embed that displays your Substack posts on your website. It updates automatically when you publish, so your site always shows fresh content without any manual work.
Does the feed widget show paywalled or paid-subscriber-only posts?
The widget shows preview metadata for all your posts — title, excerpt, and cover image — including paid content. Clicking a paid post takes visitors to Substack, where Substack handles the paywall. The widget itself only shows the preview information Substack makes publicly available.
Can I choose which posts appear in the feed?
Yes. You can show your latest posts, your top posts, your discussions, or hand-pick specific issues by URL using manual selection mode.
Can I use the feed widget and subscribe form on the same page?
Yes. Add both embed divs to your page with a single shared script tag. Combining both is a common setup — the feed shows visitors what you write, the form captures the ones ready to subscribe.
How is this different from just linking to my Substack?
A link sends visitors away from your site. The feed widget shows post previews inline — visitors can read your content before deciding to subscribe, without leaving your page. It also tracks clicks per post so you can see which content drives the most engagement.
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