How to Show Your Substack Posts on Your Website

The fastest way to show your Substack posts on your website is a feed widget: one HTML snippet, dropped into your page, and your latest posts appear automatically. Every time you publish on Substack, the feed updates on your site without any effort on your part.

#Why Showing Posts Converts Better Than Linking

The standard approach is a link: "Subscribe to my newsletter" with a URL to your Substack page. It's passive. The visitor has to make a decision — leave the site they're already on, navigate somewhere else, and subscribe there. Most don't. The decision to act later almost never happens.

A feed widget changes the dynamic. Instead of asking visitors to trust your description of what you write, you show them. Your last five posts, right there on the page. They scan the headlines, read a preview, see your voice and your topics — and then decide whether to subscribe with actual context in hand.

The conversion difference comes from that context. A visitor who has read three post previews before hitting a subscribe form has already decided you're worth reading. They're not cold. The subscribe action is confirmation, not a leap of faith.

There's a secondary benefit too: your website stays current without any work. Most personal sites and blogs go stale quickly. Writers who add a feed widget to their homepage end up with a site that always reflects their latest thinking, without ever opening the site editor after a publication.

#What the Feed Widget Actually Shows

Each entry in the feed shows the post title, cover image (if you have one), and an excerpt. The visitor can read the excerpt and click through to Substack for the full post. They don't read the full post on your website — the widget is a preview layer, not a full republication.

You control how many posts appear (1 to 12), which posts are displayed, and how the widget looks. The configuration options in Supascribe include:

• Post selection: Latest posts, top posts, discussions, or a manual selection of specific issues by URL
• Post count: How many posts to show — three is common for a sidebar, five or six works well in a homepage section
• Theme: Match your site's colours, or use the default styling
• Layout: Left, centre, or right alignment
• Show/hide: Cover images, subtitles, author name, publish date, reaction counts, comment counts, premium badge

The widget renders as a clean list of post cards. It looks like it belongs on your site, not like it was pasted in from somewhere else.

#Where to Place the Feed Widget

Placement shapes how the widget performs. The same widget in different positions produces very different results.

Homepage is the most common placement. If you're a writer or creator and someone lands on your website for the first time, the most useful thing you can show them is your actual work. A feed widget above the fold or in the main body section lets visitors evaluate your writing immediately, without any separate trip to Substack.

About page is underused. People who navigate to an About page are already curious — they want to know more about you. A feed widget here gives them a direct sample of your thinking, not just a description of it. It's an efficient way to go from "I'm curious about this person" to "I should subscribe."

Blog sidebar keeps your Substack posts visible throughout long reads. Readers who reach the end of your blog post are already engaged with your writing. A feed widget in the sidebar surfaces more of your work before they leave, which compounds over multiple visits.

Dedicated newsletter page is the cleanest setup for showing subscribers what they're getting. A page titled "Newsletter" with a brief description, a feed widget of recent posts, and a subscribe form is more persuasive than a description alone. The posts do the selling.

End of article pairs well with a subscribe form. Someone who finishes reading your blog post sees the feed widget and a subscribe form together. The feed shows more of what you write; the form captures the decision to sign up.

#Feed Widget and Subscribe Form Together

The feed widget and subscribe form work well in combination. The feed shows what someone gets when they subscribe; the form gives them a way to act on that.

A common pattern: a brief intro at the top of a page, a feed widget showing recent posts, and a subscribe form below it. The visitor reads the intro, scans the posts, and subscribes without ever leaving your site.

On Carrd pages and simple landing pages, both embeds fit in one Embed Code element — you can place both divs with a single shared script tag, which saves element slots on plans with limits.

For the subscribe form, you can also set a redirect URL that fires after someone signs up. Rather than landing on a generic Substack confirmation screen, new subscribers go to a thank you page, a curated archive, or a specific post you want them to read first. That first post-signup interaction has an outsized effect on whether someone opens your first email.

#Analytics Per Placement

Supascribe tracks each feed widget placement independently. You see post clicks and click sources separately per embed, not as one aggregate number.

That means if you have a feed widget on your homepage and another on your About page, you know which posts perform better in each context. Over time that data tells you which content resonates most with website visitors — separate from your Substack open rate and subscriber data.

#Set It Up on Your Platform

The feed widget works on any website that accepts custom HTML. Copy the snippet from your Supascribe dashboard and paste it in.

Any Website (HTML)

Works with any site builder or static HTML file.

WordPress

Custom HTML block, widget areas, and page builders.

Carrd.io

Embed element setup — works on the free plan.

Wix

HTML Embed element and Custom Code injection.

Squarespace

Code block and footer code injection.

Shopify

Theme customizer and theme.liquid integration.

Weebly

Embed Code element — works on the free plan.